Despite several decades of research on more effectively communicating climate change to
the general public, there is only a limited amount of knowledge about how young people …

Developing more environmentally sustainable consumption and production systems
depends upon consumers' willingness to engage in “greener” consumption behaviors …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

The policies and decisions made today will influence climate and sustainability outcomes for
the remainder of this century and beyond, and youth today have a large stake in this future …

The study, being explorative, attempts to extend the social-psychological behavioral model
ie Theory of Planned Behavior (TPB) by including two additional constructs viz. moral …

The present research attempts to understand the young consumers' intention toward buying
green products in a developing nation; India. The study has used the Theory of Planned …

Reviewed research reveals a lack of young people's voices articulating if and how urban
nature supports their mental health and wellbeing. This paper presents qualitative research …

The purpose of the study is to investigate how environmental concern, eco-labelling,
influencers and user-generated content affect Generation Z's green purchase intention. The …

Environmental attitude and behavior are at the roots of a sustainable future, yet little is
known about their developmental origins in early childhood. This longitudinal study is the …

Purpose This research aims to shed greater light on millennials' green behavior by
examining four psychographic variables (selfless altruism, frugality, risk aversion, and time …