The Healthcare sector has been at the forefront of the adoption of artificial intelligence (AI)
technologies. Owing to the nature of the services and the vulnerability of a large section of …

Purpose The purpose of this paper is to identify the factors that favor the activity of co-
creation with customers in the banking sector. The way in which consumers co-create with …

Purpose This paper aims to identify and analyze factors that determine firms' commitment to
co-create new services with business customers. Design/methodology/approach A …

Vignettes are scenarios used in many areas of academic research, whose main application
is related to situations in which judgments about people are subject to biases or distortions …

The purpose of this paper is to explore how customers perceive service providers' flexibility
and evaluate the healthcare experience. The study applied a machine learning technique to …

Purpose This study aims to identify the constituents of internal flexibility in health-care
organizations for achieving sustainability. The study incorporates resources-based theory …

Purpose This study aims to identify the dimensions of patient recovery flexibility in the public
healthcare context and its impact on the service experience. The study also explores the …

Purpose This paper aims to examine internal market orientation (IMO), potential building
capabilities and value realizing capabilities, ie dynamic capabilities (DC) as an antecedent …

The healthcare sector is increasingly facing changing demand patterns and escalating
pressures for innovative services during the COVID‐19 pandemic. Market‐focused flexibility …

This research aims to map the processes existing in a dental clinic. For such, field research
procedures were adopted, which were performed at a union dental clinic located in São …