The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries
MB Khan, EP Malaka - ECIE 2023 18th European Conference on …, 2023 - books.google.com
Despite the growing body of literature on social media adoption in marketing, there appears
to be a lack of research on the specifics and ramifications for small and medium-sized …
to be a lack of research on the specifics and ramifications for small and medium-sized …
[PDF][PDF] The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries
MBKEP Malaka - academia.edu
Despite the growing body of literature on social media adoption in marketing, there appears
to be a lack of research on the specifics and ramifications for small and medium-sized …
to be a lack of research on the specifics and ramifications for small and medium-sized …