Green marketing practices related to key variables of consumer purchasing behavior

EE García-Salirrosas, RF Rondon-Eusebio - Sustainability, 2022 - mdpi.com
This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …

“In flow”! why do users share fake news about environmentally friendly brands on social media?

DR Obadă, DC Dabija - … Journal of Environmental Research and Public …, 2022 - mdpi.com
Social media has triggered an increase in fake news spread about different aspects of
modern lives, society, politics, societal changes, etc., and has also affected companies' …

Generating loyalty towards fast fashion stores: A cross-generational approach based on store attributes and socio-environmental responsibility

DC Dabija, V Câmpian, AR Pop, R Băbuț - Oeconomia Copernicana, 2022 - ceeol.com
Research background: Faced with multiple media scandals concerning the pollution
resulting from manufacturing activities, and encouraging the overconsumption of clothing …

Integrating the principles of green marketing by using big data. Good practices

M Andronie, DA Gârdan, I Dumitru, IP Gârdan… - Amfiteatru …, 2019 - ceeol.com
Implementing the principles of green marketing started since the 70's, once the social and
societal marketing concepts were defined. The challenges brought around by globalization …

[HTML][HTML] Promoting sustainable consumption and circular economy: the intention of Vietnamese youth consumers to purchase products made from recycled plastics

HTT Nguyen - Chinese Journal of Population, Resources and …, 2024 - Elsevier
Recycling is viewed as a key component in a circular economy and serves as an ideal
solution for promoting sustainability. During the global plastic crisis, plastic recycling …

Practices for garment industry's post-consumer textile waste management in the circular economy context: an analysis on literature

PS dos Santos, LMS Campos - Brazilian Journal of …, 2021 - bjopm.emnuvens.com.br
Goal: This study aimed to identify and describe garment's post-consumer textile waste
management practices and to analyse them according to environmental, economic and …

[PDF][PDF] Marketing Sustentável no Varejo: Uma Revisão Sistemática da Literatura

P Castro, B Carvalho, CF Araujo - RIMAR, 2023 - meriva.pucrs.br
RESUMO O objetivo deste artigo é analisar as pesquisas sobre práticas de marketing
sustentável no varejo na base Web of Science. Para tanto, realizou-se uma revisão …

Values of family businesses in Czech Republic in the context of socioemotional wealth

M Jurásek, N Petrů, Z Caha, J Belas Jr - Economics & Sociology, 2021 - ceeol.com
In the awareness of both academicians and the public, family businesses are associated
with such values as honor, trust and trustworthiness, ethics, innovativeness, integrity …

Environmental sense of gen Z in online communities: Exploring the roles of sharing knowledge and social movement on instagram

Z Hidayat, D Hidayat - Proceedings of the 2nd borobudur international …, 2021 - eudl.eu
This article analyzes interaction, online community formation and examines knowledge
sharing and social movement on Instagram among Gen Z in various countries. The online …

Comportamento de consumo de roupas em segunda mão: estudo comparativo transcultural entre Brasileiros e Portugueses

MV Bandeira - 2020 - comum.rcaap.pt
As drásticas alterações do meio ambiente despertam formas alternativas de comportamento
que reduzam os impactos ambientais, caminhando para um consumo mais sustentável …