In the future, service robots are expected to become an integral part of people's experience
in the service field. However, customer adoption of service robots is still low due to factors …

Across four studies, the authors demonstrate that consumers intuitively link disconfirmation,
specifically sensory disconfirmation (when touch disconfirms expectations by sight), to a …

Restaurants have been using robots to meet the increasing consumer demand for food
customization and safety and contactless service operations. This study identified the …

Change is ubiquitous in people's daily work and life experiences. While a sizable body of
research has examined individuals' reactions to change, different literatures have remained …

Despite frequent reports that they favor products with environmental benefits, consumers
often purchase conventional alternatives. One reason for this is the performance liability …

The purpose of this study is to explore the effect of innovation locus on consumers' adoption
of artificial intelligence products in healthcare. Across four experiments, we demonstrate that …

Eco‐innovations are an effective way for companies to strategically align themselves with
customers' growing environmental concerns. Despite their crucial role, scant research has …

To meet the challenges of customization and personalized design in the context of the digital
economy, increasing numbers of small and medium-sized enterprises (SMEs) are using …

Contributing to the literature on online review variance, we investigate consumer adoption
intentions in three studies looking at various perspectives regarding new products. Study 1 …

The urgency to launch sustainable innovations rapidly in competitive markets increases the
risk of greenwashing, as companies may overstate their products' environmental benefits …