Purpose This paper aims to explore and discuss the impact of digital innovations from a
business eco-systemic perspective. Key smart technology application themes in the cruise …

Purpose: In this study, group differences between full-service carriers (FSC) and low-cost
carriers (LCC) in loyalty constructs are investigated, revealing the relationship between …

The goal of this research was based on identifying the trend in digital resources for the
development of promotion in the tourism industry in the face of the Covid-19 pandemic …

Cruise tourism comprises having a vacation on a large passenger ship or boat, typically
visiting several destinations along a predetermined itinerary, and it has taken the attention of …

对比了邮轮游产品在国外的分销模式和在国内的旅行社包船模式之间的差异,
分析了旅行社包船模式成为制约中国邮轮游市场进一步发展瓶颈的原因; 基于斯塔尔伯格博弈和 …

Introducing and implementing experiential marketing in tourism has the potential to enhance
the overall tourist experience, increase its economic benefits, and foster its growth …

The differences between the distribution mode of cruise products abroad and the charter
mode of travel agencies in China were compared and analyzed. The reason that the charter …

EksplorAksi is confronted with the crucial task of enhancing service quality, indicated by
lower ratings, negative reviews, and reduced repeat participation. Therefore, this research …

El marketing experiencial, considera que el consumidor es sensible y susceptible a las
percepciones, sensaciones y emociones que le brinda tanto el entorno como al mercado …

In the past two years, various industries worldwide have been affected by Coronavirus
disease 2019 (COVID-19), with tourism and other related operations being the hardest hit …