Abstract Software User Experience (UX) reveals product impressions when using or
planning to utilize a software product. However, software products are notorious for their …

An online system has become a priority for organisations or companies in many countries,
as it allows many processes to be conducted via online platforms, which contributes to profit …

Purpose–The aim of this paper is to demonstrate the application of A/B testing for measuring
the effectiveness of online sales in order to determine which changes to a website's user …

Although the approach of Human-Centered Design (HCD) is often proven to be successful,
the research methods used often focus on problem solving rather than assisting users in …

This research evaluated the user experience (UX) of the top three most visited e-commerce
websites in Malaysia and identified the main and important issues (related to utilitarian and …

A computer-implemented method includes receiving, by a processing system, a user story
for developing software. The processing system characterizes the user story to determine a …

Purpose–The aim of this paper is to demonstrate the application of A/B testing for measuring
the effectiveness of online sales in order to determine which changes to a website's user …