In business-to-business (B2B) settings, social media provide a novel context for
investigating customer engagement. While B2B firms are increasingly investing in social …

The ongoing digitalization of the economy is challenging the value creation process in
traditional business. In the mobility-related industry, the disruptive potential of Connected …

For companies in the agri-food sector, sustainability marketing represents a strategic tool,
insofar as it enables companies to achieve sustainability in their production and commercial …

The recent years have been dominated by the urgency of mitigating the effects of dramatic
emergencies. In the first step the sudden outbreak of Covid19 and next the Ukraine conflict …

The Chinese government's quinquennial “Internet Plus” plan encompasses big data, cloud
computing, and the Internet of Things for a broad range of industries. While the electronic …

The purpose of this qualitative study is to explore the ongoing post-pandemic challenges in
developing and managing digital agility among Sri Lankan family business owners. This …

Purpose Addressing users' migration is a prerequisite for the sustainable development of the
sharing economy. Ethical concerns that may lead to users' migration are frequent in sharing …

Purpose Omnichannel is a trend also reaching events and their participants. So naturally,
the trade fairs will be confronted with this reality of digital transformation. Given that …

The purpose of this research was to delineate the value co-creation at trade shows from a
dyadic perspective of service ecosystems by exploring the effects of technological …

Based on the conservation of resources theory, this study integrates the positive and
negative aspects of the impact of servant leadership behaviors in the hospitality industry on …