This paper presents results from an empirical study (n= 230) of age groups and risk,
concluding that popular assumptions about differences between age groups need to be …

Elderly consumers are generally acknowledged as a growing force in the marketplace.
Research on the elderly, to date, has been rather narrow in focus and considers this group …

This article examines an emerging elderly age-subcultural segment—here referred to as the
new-age elderly. This elderly vanguard differs substantially in terms of values from the …

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the
demographic, behavioural and psychological profiles of the older consumer. He shows that …

While the marketplace potential of the elderly segment is tremendous, research with regard
to what influences the elderly's patronage behavior has, to date, been inconclusive. This …

The notion of perceived risk as an influence on consumer behaviour and the influence of
knowledge of country of origin on the decision process have been well documented. Little …

The spatial shopping behaviour of the urban elderly has received increasing attention from
researchers in a variety of disciplines including geography, marketing, city planning, and …

Consumer susceptibility to salesperson influence (CSSI) is developed as a multidimensional
construct and segmentation base for adaptive retail selling strategies. Differences in …

The study of the impact of time as a variable in consumer behavior goes back to at least the
early seventies. It has been studied from both objective and subjective perspectives. The …

The growing economic importance of the elderly dictates that marketers take a closer look at
the attitudes of the elderly toward advertising in general and their portrayal in …