Exploring advertising effectiveness of tourist hotels' marketing images containing nature and performing arts: an eye-tracking analysis

TC Wang, CL Tsai, TW Tang - Sustainability, 2018 - mdpi.com
The beautiful, natural environment in a tourist hotel's marketing images can evoke relaxing
and soothing emotions. However, can tourist hotels use nature as a servicescape to make …

[图书][B] Hotel pricing in a social world: driving value in the digital economy

KA McGuire - 2015 - books.google.com
Take control of revenue management in the new hotel economy Hotel Pricing in a Social
World: How to Drive Value in the New Hotel Economy is an insightful resource that provides …

Understanding consumers' inferences from price and nonprice information in the online lodging purchase decision

BM Noone, SKA Robson - Service Science, 2016 - pubsonline.informs.org
The sustained success of variable pricing for revenue management (RM) is dependent on
the creation of appropriate price points at which to sell a given product offering. To date, few …

Environmental sustainability on tourist hotels' image development

TC Wang, JS Cheng, HY Shih, CL Tsai, TW Tang… - Sustainability, 2019 - mdpi.com
Previous studies are lacking that explore the added values of sustainable practices
perceived by consumers. To achieve a balanced development of economy and …

Investigating consumers' online restaurant selection behaviors using eye-tracking technology and retrospective think-aloud interviews

X Li, J Francois, J Kwon - International Journal of Hospitality & …, 2023 - Taylor & Francis
The purpose of this study was to explore consumers' attention patterns and information
search behaviors when they make online restaurant decisions on consumer review …

Do tourists notice social responsibility information?

N Babakhani, M Randle, S Dolnicar - Current Issues in Tourism, 2020 - Taylor & Francis
This empirical study explores the amount of attention tourists pay to social responsibility
(environment and community) information when booking accommodation online. Visual …

A neuroscientific perspective of a mixed-use lifestyle center

MS Rosenbaum, GC Ramirez - International Journal of Contemporary …, 2020 - emerald.com
Purpose This paper aims to explore consumers' cognitive responses to the presence of
other people in a planned lifestyle center. The featured lifestyle center contains shopping …

[PDF][PDF] Does ecotourism influence environmental awareness? A methodological approach based on virtual reality and physiological responses

L Sinay, A Tham, V Schaffer… - Annals of Ecology and …, 2020 - research.usc.edu.au
More than 16,000 Scholars assert that engagement in nature-based activities is a critical
approach to help modern society transform its contemporary culture into a sustainable one …

[PDF][PDF] An approach of environmental design in LEED hotels by comparing visual and verbal experiences

IA Leon - Revista ARA, 2016 - revistes.ub.edu
The goal of this paper is to highlight those actions of design that can change the experience
of the customer during their staying in the guestroom. The research carried out chose hotels …

[PDF][PDF] A influência da adoção de tecnologias de meios de pagamento na satisfação do consumidor: um estudo com frequentadores de restaurante

NG FURTADO - 2017 - unibh.br
RESUMO O objetivo desta dissertação é analisar a influência entre a percepção do uso de
tecnologia para meios de pagamentos com a satisfação dos consumidores no segmento de …