The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Online tipping, or virtual gift‐giving, on live‐streaming platforms is an increasingly common
consumer behavior in cyberspace. Perplexingly, when live‐stream viewership itself is free …

This paper extends the growing research on the influence of religion and spiritualism on
consumer behaviour by exploring the relationship between spirituality and religiosity …

This study is one of the first to explore the 5 waves of the China Family Panel Studies data
from 2010 to 2018, assessing determinants of life satisfaction among a representative …

The paper builds on and extends the current understanding of materialism by investigating
the effects of two forms of materialism (ie, possession-and social inclusion-defined) on …

This paper aims to investigate the effects of personal characteristics such as gender,
income, education and age on consumer materialism. Research hypotheses are based on …

Purpose The use of consumer credit by Chinese citizens has risen rapidly in the Internet era.
The purpose of this paper is to predict a mechanism for credit consumption through Internet …

In this study, we investigate the reason for the growing popularity of FMCG (Fast Moving
Consumer Goods) household products branded, promoted and sold in India by local …

On social networking sites, users are continuously exposed to a variety of posts from the
networked individuals. Such information may often influence recipients' perceptions of what …

The prevalence of social networking sites (SNSs) enables individuals to access materialistic-
related information more easily, potentially reinforcing identification with materialistic …