Consumer inference: A review of processes, bases, and judgment contexts

FR Kardes, SS Posavac… - Journal of consumer …, 2004 - Wiley Online Library
Because products are rarely described completely, consumers often form inferences that go
beyond the information given. We review research on the processes, bases, and the …

Consumer conviction and commitment: An appraisal-based framework for attitude certainty

DD Rucker, ZL Tormala, RE Petty, P Briñol - Journal of Consumer …, 2014 - Elsevier
This paper explores consumers' commitment to and conviction about their beliefs in the form
of attitude certainty. Based on a review of past research, we present a new framework for …

A critical evaluation of importance–performance analysis

E Azzopardi, R Nash - Tourism management, 2013 - Elsevier
This study is a methodological evaluation of studies on importance and performance
measurement, and importance–performance analysis (IPA) which has gained widespread …

Importance values for Importance–Performance Analysis: A formula for spreading out values derived from preference rankings

J Abalo, J Varela, V Manzano - Journal of Business Research, 2007 - Elsevier
Importance–Performance Analysis (IPA) is a simple and useful technique for identifying
those attributes of a product or service that are most in need of improvement or that are …

Designing discrete choice experiments: do optimal designs come at a price?

JJ Louviere, T Islam, N Wasi, D Street… - Journal of Consumer …, 2008 - academic.oup.com
In discrete choice experiments, design decisions are crucial for determining data quality and
costs. While high statistical efficiency designs are desirable, they may come at a price if they …

[图书][B] Deception in the marketplace: The psychology of deceptive persuasion and consumer self-protection

DM Boush, M Friestad, P Wright - 2015 - taylorfrancis.com
This is the first scholarly book to fully address the topics of the psychology of deceptive
persuasion in the marketplace and consumer self-protection. Deception permeates the …

[图书][B] Social metacognition

P Briñol, K DeMarree - 2012 - taylorfrancis.com
Metacognition refers to thinking about our own thinking. It has assumed a prominent role in
social judgment because our thoughts about our thoughts can magnify, attenuate, or even …

The effect of fit and dominance in cause marketing communications

S Samu, W Wymer - Journal of Business Research, 2009 - Elsevier
Consumer processing of cause marketing communications featuring a brand and a cause is
investigated in the context of the communication format (perceived fit and dominance) on …

Customer self-efficacy in technology-based self-service: assessing between-and within-person differences

J Van Beuningen, K De Ruyter… - Journal of Service …, 2009 - journals.sagepub.com
Firms increasingly offer customers the opportunity to coproduce self-service using online
technologies. This requires novice customers to adopt a new role and engage in information …

Whence univalent ambivalence? From the anticipation of conflicting reactions

JR Priester, RE Petty, K Park - Journal of Consumer Research, 2007 - academic.oup.com
The subjective experience of ambivalence results from possessing both positive and
negative reactions. Why do individuals sometimes experience ambivalence when they …