ABSTRACT Background & Objectives: Health globalization leads to the formation of a new type of tourism are known as health tourism. In the medical tourism as a branch of health …
G Mortezaei, HA Otaghvar, H Vazifehdoost, P Saeedi… - Tehnički …, 2021 - hrcak.srce.hr
Sažetak Brand equity of health tourism is the set of assets (or liabilities) of the brand in relation to the name and symbol of the tourism destination that cause changes in the value …