SK Bonsu, A Darmody - Journal of macromarketing, 2008 - journals.sagepub.com
In this article, we draw on our participant observation in the virtual-technology context of Second Life to explore cocreation's prepossessing claim of consumer empowerment and its …
Purpose–The purpose of this paper is to produce a critical history of MP3 technology in an effort to show how its stature as the digital music format of choice had nothing to do with …
S Schnaars, G Thomas, C Irmak - Journal of Macromarketing, 2008 - journals.sagepub.com
This article takes a historical perspective to examine technological convergences that occurred throughout the twentieth century in an attempt to gain insights that may be helpful …
Conglomerate Rock examines how the music industry is creating a new distribution infrastructure by dividing access to exclusive releases through different subscription …
The purpose of this article is to theorize and to illustrate how eBay as a game may both support and undermine playful consumption. In reaching that aim, we argue that business …
R Cluley - Marketing Theory, 2013 - journals.sagepub.com
Despite attempts to encourage music consumers in countries including the United Kingdom, France and United States to download music from legal sources, many not only continue to …
Are more flexible fair use approaches, which require a test for determining whether new uses should be permitted, correlated with economic growth? Using the example of …
La presente tesis nace con un doble objetivo. Por un lado, se propone armar una sociología de la música y su reproducibilidad sonora 1, esto es, explorar el espacio de conocimiento …
J Molka-Danielsen - Nordic Contributions in IS Research: Second …, 2011 - Springer
A culture of co-creation in the design of services and products has emerged in global societies based on the recent pervasiveness of social media. The concept of co-creation …