The purpose of this research is to examine predictors of impulse buying. Although moderate
levels of impulse buying can be pleasant and gratifying, recent theoretical work suggests …

Purpose–Since the advent of the internet, social networking sites (SNS) have grown rapidly
in popularity. This paper aims to explore Generation Y's information seeking and sharing …

Purpose–The purpose of this study is to examine the roles that social cues play in affecting
patronage behavior and how consumer susceptibility to interpersonal influence would …

• Provides step-by-step instructions for students who will be writing their first research
proposal in the social and behavioral sciences.• Each major section is divided into short …

Interpersonal influences play a major role in shaping consumer choice decisions. This is
particularly evident in the case of services, where intangibility and variability add to the …

In recent years researchers have focused attention on understanding the role of normative
factors in influencing behaviors. Although there is some evidence to support the idea that …

Purpose–The purpose of this paper is to explore the effects of Malaysian consumers'
personal values and sales promotion preferences on their overall behavioural intention and …

Purpose–The purpose of this paper is to investigate the relationship between national
culture and adoption of new products, ideas, or behaviour to suggest a framework for …

Purpose–This cross‐cultural study examines inter‐relationships between values (using the
list of values), collective self‐esteem (CSE), and consumer susceptibility to interpersonal …

This review seeks to introduce readers to the flourishing field of marketing ethics. Given the
extent and complexity of the literature on marketing ethics, however, it is inevitably …