[HTML][HTML] Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and …

HA Mahdiraji, AA Kamardi, SHR Hajiagha… - Industrial Marketing …, 2024 - Elsevier
Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …

[PDF][PDF] Unveiling the controversies of brand identity management

D Vrontis - Industrial Marketing Management, 2024 - pure-oai.bham.ac.uk
Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …

[PDF][PDF] Kajian aplikasi brand identity pada elemen desain interior Gourmet cafe Petitenget

TM Raja - Jurnal Arsitektur ARCADE, 2020 - researchgate.net
Pertumbuhan bisnis café di Bali berkembang sangat pesat, hal tersebut juga terjadi di
daerah Petitenget, Seminyak Bali. Seminyak merupakan salah satu tujuan para wisatawan …

An exploration on the process of brand identity building in the context of Malaysian cafe

SM Rashid, DA Cohen, K Ghose - 2018 - researcharchive.lincoln.ac.nz
Identity is vital when communication takes place. Thus, building a strong brand identity has
become a prime marketing concern for many business owners. In previous years, the focus …

SOSYAL MEDYADA MARKALAŞMA UYGULAMALARI: BUTİK KAFELER ÜZERİNE BİR ARAŞTIRMA

T Gündoğan, K Ventura - Dokuz Eylül Üniversitesi İşletme Fakültesi …, 2020 - dergipark.org.tr
Araştırmanın amacı, butik kafelerin tercih ettiği sosyal medya kanallarını ve sosyal medyada
yansıttıkları markalaşma süreçlerine etki eden faktörlerini belirlemektir. Bu bağlamda …

Visual Branding Design Review of Local Coffee Store in Jakarta

N Ulita - Eduvest-Journal of Universal Studies, 2022 - eduvest.greenvest.co.id
The Indonesian government's campaign that invites to love local coffee products also
strengthens the habit of drinking coffee as a contemporary lifestyle. This has resulted in …

[PDF][PDF] Identification of suitable websites for digital marketing–an approach using bio-inspired computing

BS Kumar, AK Kar, C Igiri - 2017 - academia.edu
Due to the immense growth of Internet usage, the point of convergence has moved from
physical to the web. The size of the web is increasing at a very fast pace to cater to the fast …

[PDF][PDF] Form of dynamic identity in restaurant interior design

EA Wismoyo, TM Raja, V Haristianti - Sustainable Development in …, 2023 - library.oapen.org
The interior design of the restaurant business has similarities in the stages of the design
process, so that the differentiation elements identity as intellectual property, and as a …

Designing a Genetic Model of Brand Identity: A New Approach to Higher Education Brand Management

N Azad, A Naami - Modiriat-e-farda, 2020 - modiriyatfarda.ir
In a competitive and complex market of higher education, universities must adopt strategies
to maintain and improve their competitiveness. They need to create competitive advantage …

[图书][B] Funding Sources and Marketing Strategies to Sustain Small-to-Midsized Nonprofit Businesses

LC Bryant - 2020 - search.proquest.com
Ineffective funding sources and marketing strategies can negatively impact business
sustainability. Half of all leaders of small-to-midsized businesses (SMBs) experience an …