Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

Purpose In this invited paper, the authors aim to offer an integrated marketing
communications (IMC) framework for understanding how disparate customer touchpoints …

Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …

The recent emergence of e-commerce has brought a shifting paradigm into global markets.
This revolutionary framework relying upon technological progress has conveyed a new era …

This study proposes a new model by partially combining personality traits (PT) and
Technology Acceptance Model (TAM) attributes to examine the influences of personality …

Purpose The rapid growth of technology, including artificial intelligence (AI), in the banking
industry has played a disrupting role in traditional banking channels. This study aims to …

Purpose This paper aims to develop an omni-channel framework in the context of sales and
sales management related to six areas: sales contexts, impact of technology, stages in the …

This study is focused on communications that come from consumer-to-consumer (C2C)
ecommerce relationships. This topic is directly associated with the electronic word-of-mouth …

We reviewed 58 empirical articles from the last two decades on experiential marketing in the
e-commerce context. This literature review seeks to shed light into the fields of experiential …

There is a dynamic and interconnected international setting shaped by the power of the
Internet and social media. To gain more consumers, understand their behaviours and …