The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
EE García-Salirrosas, M Escobar-Farfán… - Frontiers in …, 2024 - frontiersin.org
Introduction Food brands that promote a healthy lifestyle are gaining more followers. Healthy
food consumers are a conscious and demanding segment that values the quality and …
food consumers are a conscious and demanding segment that values the quality and …