We present an agenda for the future research that has the potential to extend the conceptual
foundations of trust in online environments and to improve the practice in the domain. The …

The fusion of live streaming and e-commerce is booming. However, it remains unclear how
live streaming affects consumers' purchase intention (PI) in online markets of clothes and …

Building on the resource-based view (RBV) perspective of the firm and firms' competitive
capabilities, this study examines the digital export drivers as means for firms to exploit …

This study uses Hofstede's cultural dimensions theory to explain variance in consumer trust
in e-commerce. We model trust as a combination of a consumer's disposition to trust and …

Unlocking the power of information technologies has become a core driver of business
transformation and growth, particularly Internet-enabled technologies. It is a recognizable …

Research and business practice have already established the central role of trust in
business, particularly in online interactions. Many online business exchanges require the …

Although there is a large body of research on trust in e-commerce, a crucial gap is that
extant studies have not examined the role of perceived enjoyment on trust in the presence of …

Mobile health (mHealth) services have gained increasing attention in recent years; however,
few studies have focused on the manner in which customers' attributes affect acceptance …

Recognizing the growth of Facebook and advertising on this platform in an emerging market,
we conducted a study on the impact of Facebook advertising characteristics on the market's …

Reluctance to provide personal health information could impede the success of web-based
healthcare services. This paper focuses on the role of personal dispositions in disclosing …