Business policy experiments using fractional factorial designs: Consumer retention on DoorDash

Y Tang, Y Lin, NS Sahni - Proceedings of the 30th ACM SIGKDD …, 2024 - dl.acm.org
This paper investigates an approach to both speed up business decision-making and lower
the cost of learning through experimentation by factorizing business policies and employing …

[PDF][PDF] A multi-cell experimental design to recover policy relevant treatment effects, with an application to online advertising

C Waisman, BR Gordon - arXiv preprint arXiv:2302.13857, 2023 - jindal.utdallas.edu
Experiments are an important tool to measure the impacts of interventions. However, in
experimental settings with one-sided noncompliance, extant empirical approaches may not …

Multicell Experiments for Marginal Treatment Effect Estimation of Digital Ads

C Waisman, BR Gordon - Management Science, 2025 - pubsonline.informs.org
Randomized experiments with treatment and control groups are an important tool to
measure the impacts of interventions. However, in experimental settings with one-sided …