Operations research (OR) has been at the core of decision making since World War II, and
today, business interactions on different platforms have changed business dynamics …

With the emergence of new transport technologies, ride-hailing services have become
increasingly popular around the world in recent years. Particularly in developing countries …

Retail markets have been one of the most rapid growing markets in the world for the last
decade; to stay competitive, retailers use effective sales promotions tools and that become a …

This paper examines the academic literature on brand loyalty and presents a
comprehensive bibliography on the subject via classification schemes molded in the …

This research investigates the impact of service agent type, human versus artificial
intelligence (AI), on consumer satisfaction with preferential treatment. Through four studies …

The study examines the influence of consumer sales promotion on consumers‟ purchasing
behaviour in retailing of consumer goods in Tema, Ghana. Convenience sampling …

The purpose of this paper is to analyze the influence of discount sales promotion in the
purchase intention and the moderating effects of attractiveness in the relationship between …

With increasing technology advancement, online shopping, and growth of affordable
segment, smartphone users' switching behavior is becoming a concern for smartphone …

Purpose The purpose of this paper is to investigate the effects of consumers' perceptions
towards volume discount (VD) benefits on their intention to purchase grocery products under …

This study examines sales promotion and its effects on organizational effectiveness in
Nigerian manufacturing industry. The study focuses on how sales promotion is used to …