This paper provides a synthesis and critical assessment of the sustainability marketing
literature, from the period 1998–2013, building on a previous assessment from 1971 to …

Purpose Sustainable entrepreneurship education (SEE) is a field, which mingles two
imperative fields of research, sustainable entrepreneurship and entrepreneurship education …

The United Nation's Sustainable Development Goals (SDGs) are challenging the world to
work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and …

The United Nations' Sustainable Development Goals (SDGs) provide a framework for
building sustainable marketing strategies to improve social and natural environments …

Obesity, climate change and poverty are some of the most serious health, environmental
and social issues of the 21st century. Current initiatives to address these wicked issues …

This position paper presents 'holixec education,'a groundbreaking model in higher
education that merges holistic instruction with execution-oriented learning strategies. The …

The first macromarketing seminar held in 1976 represented a first attempt to “hack the
system” of business schools to bring a societal focus to the teaching of marketing. This effort …

This set of studies tackles a timely, important, yet often overlooked component of marketing—
encouraging marketing actors to engage in a socially just and responsible orientation to …

Marketing managers best equipped to transfer their knowledge across increasingly complex
and dynamic market contexts will be those who have learned to frame managerial decisions …

This introduction to the first installment of a double special issue on “Sustainability as
Megatrend” provides a summary of the nine articles presented here, against a backdrop of …