[HTML][HTML] Unravelling the customer journey: A conceptual framework and research agenda
While customer journey (CJ) research proliferates, prior studies have adopted different CJ
conceptualisations, theoretical perspectives, and methods, fostering fragmentation in CJ …
conceptualisations, theoretical perspectives, and methods, fostering fragmentation in CJ …
Guest editorial: The phygital research paradigm: philosophical foundations for examining consumer experiences and behaviors in hybrid physical-digital realms
W Batat - Qualitative Market Research: An International Journal, 2024 - emerald.com
The digital revolution has given rise to hybrid environments, commonly referred to as
“phygital” spaces. These spaces seamlessly blend physical and digital elements, thereby …
“phygital” spaces. These spaces seamlessly blend physical and digital elements, thereby …
[HTML][HTML] Phygital Experience Platform for Textile Exhibitions in Small Local Museums
S Chai-Arayalert, S Puttinaovarat, W Saetang - Heritage, 2025 - mdpi.com
This study introduces a comprehensive phygital framework tailored for small local museums,
addressing the unique challenges of textile exhibitions. By seamlessly integrating physical …
addressing the unique challenges of textile exhibitions. By seamlessly integrating physical …
The Benefits of Phygital Marketing in Sports Events
A Jaberi, K Ghahreman Tabrizi - Sports Business Journal, 2024 - sbj.alzahra.ac.ir
Purpose: Considering the importance and ever-increasing growth of technology in sports,
this study was conducted to identify the benefits of phygital marketing in sports events …
this study was conducted to identify the benefits of phygital marketing in sports events …
Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
LM Liu, SH Lee - Asia Marketing Journal, 2024 - koreascience.kr
Phygital is an approach that integrates digital technology into physical retail spaces to
provide innovative and interactive customer experiences. As this approach becomes more …
provide innovative and interactive customer experiences. As this approach becomes more …
Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices
S MIRDASSE - Revue Internationale de la Recherche Scientifique et …, 2024 - revue-irsi.com
In a context of growing digital transformation, this theoretical article explores the role of
digital entrepreneurship in revolutionizing digital marketing practices. By integrating the …
digital entrepreneurship in revolutionizing digital marketing practices. By integrating the …
[图书][B] Fijital İnovasyon: Sistematik Bir İnceleme
OE BALKAR - 2024 - books.google.com
Bu çalışma, inovasyon yönetimi çerçevesinde fijital konseptinin değerlendirilmesi, fijital
kavramına yönelik belirtilen görüşlerin sistematik bir şekilde incelenmesi ve önerilen yeni bir …
kavramına yönelik belirtilen görüşlerin sistematik bir şekilde incelenmesi ve önerilen yeni bir …