The service-dominant (SD) logic lens for understanding value co-creation and customers'
interactive roles in the service exchange has emerged as a focal theme of interest among …

In online travel communities, value can be both co-created and co-destroyed. Many recent
studies have investigated value co-creation and its causes and effects. However, the internal …

This paper proposes to verify, in the current literature on VCD, which dimensions/variables
have often been studied in empirical efforts. The analysis was based in two stages. In the …

Digital distribution has enabled game studios to reach global audiences and treat mobile
games as services rather than products, creating novel opportunities to develop value …

We analyse 21 in-depth interviews with online dating service users to understand how
consumerist market logic transforms human relationships, challenging the view in consumer …

Corporation-start-up collaboration (CSC) generates strategic and managerial challenges.
Building on resource dependence theory (RDT), this study examines these challenges …

Spas are places that enable mind, body and spiritual harmony, and are therefore
inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms …

Purpose There are numerous studies on satisfaction, but not enough on dissatisfaction
when its consequences can be harmful. This study aims to examine different unsatisfactory …

The value co-creation scholarly work has been criticized for neglecting the possible failures
in the collaborative value creation process, which is termed as 'value co-destruction' …

Purpose This study aims to elucidate the value creation process within a culturally
diversified museum (CDM), which aims to achieve social inclusion, ie bridging the social …