J Salo - Industrial Marketing Management, 2017 - Elsevier
Since the emergence of social media, industrial marketing academics and marketers have also been intrigued by the influence of such media on the discipline. As, social media …
This positioning paper is informed by our judgment that the mainstream research on business marketing and marketing in general is losing its relevance and vigor because it …
To achieve a complex value proposition, innovating firms often need to rely on other actors in their innovation ecosystem. This raises many new challenges for the managers of these …
The notion of 'ecosystems' provides an attractive metaphor to describe a range of value creating interactions and relationships between sets of interconnected organizations. First …
K Möller, A Halinen - Industrial Marketing Management, 2017 - Elsevier
This article introduces the Special Issue of Managing Business and Innovation Networks and makes an independent contribution to the advancement of network management …
Servitization involves manufacturers developing service offerings to grow revenue and profit. Advanced services, in particular, can facilitate a more service-focused organization and …
This study uses a business network perspective to investigate the industry 4.0 context with the internet of things (IoT) as its enabling technology and product-use data as its core …
J Miemczyk, TE Johnsen, M Macquet - Supply Chain Management: An …, 2012 - emerald.com
Purpose–This paper provides a structured literature review of sustainability in purchasing and supply management, moving beyond the traditional environmental and social …
Extant research investigates a firm's ability to manage co-creation with one type of stakeholder during the innovation process, rather than co-creation with multiple …