No targets, just vibes: Tuned advertising and the algorithmic flow of social media

MG Brown, N Carah, B Robards… - Social Media+ …, 2024 - journals.sagepub.com
Digital advertising's cultural surround is algorithmically tuned. The popular narrative about
digital advertising is that it is hyper-targeted and customized. In this article, we argue that …

On phantom publics, clusters, and collectives: be (com) ing subject in algorithmic times

M Petersmann, D Van Den Meerssche - AI & SOCIETY, 2024 - Springer
This article starts from the observation that practices of 'algorithmic governmentality'or
'governance by data'are reconfiguring modes of social relationality and collectivity. By …

Finding the future in digitally mediated ruin:# nostalgiacores and the algorithmic culture of digital platforms

MG Brown, N Carah, XY Tan, D Angus… - …, 2024 - journals.sagepub.com
The# nostalgiacores are a series of interrelated hashtags on Instagram and TikTok where
users recirculate content from the digital and consumer cultures of the 1990s and 2000s …