Purpose The purpose of this study is to empirically examine the determinants of purchase
intention of Halal vaccination and compare the results between Muslim consumers in …

Purpose The purpose of this study is to propose a conceptual model of Islamic branding.
Based on the theory of self-congruity and existing literature, the conceptual model proposes …

Consumers’ responses to moral controversies of religiously positioned brands: the effects of
religiosity on brand loyalty | Emerald Insight Books and journals Case studies Expert …

Purpose This study aims to empirically examine the knowledge, social and religious factors
effecting the intention to receive COVID-19 vaccination while considering the mediating role …

Religious affiliation and religiosity of consumers can give rise to a differentiation of
marketing strategy and marketing mix. They influence the values, habits and attitudes of …

In recent times, HEIs has been increasing interest in the behavioral and attitudinal intentions
that aims to achieve student loyalty and finally increase the enrollments. To achieve student …

The purpose of this study is to test the factors that affect high consumer purchasing
intentions is due to a positive attitude in the product. Factors that can influence a consumer …

Religionen durchdringen alle Lebensbereiche, auch den Konsum. Die
religionsvergleichende Konsumentenforschung zeigt, wie Konfession und Religiosität von …