Purpose Rural homestays have emerged as an interesting option for tourists. This study
aims to assess the role of destination attractiveness factors and travel motivations in …

Albeit customer-to-customer interaction (CCI) is something inevitable in a socially dense
interaction-rich service setup, there has not been any review in this area of literature …

Customer value, an important requirement for the success of tourism, is commonly seen as a
phenomenon co-created between the tourist and the tourism provider. Positioned in the …

Purpose This study aims to propose a novel concept of choreography as a way of
understanding co-creation of value and thus develops the spatial analytical dimensions of …

Purpose This paper aims to identify how destination fascination is perceived by all
participants involved in the tourism sector. Design/methodology/approach An exploratory …

Zusammenfassung Der Erfolg von Smart Services hängt entscheidend von der
Berücksichtigung der Kundenperspektive ab. Die jüngst in der Marketingwissenschaft …

This study investigates customer-to-customer value co-creation practices by adopting a
customer-dominant logic. Data were gathered through observations of 5 running events in …

Drawing on customer-dominant logic and running events contexts, this paper develops a
customer-dominant framework of value that outlines customers' interactions with other peers …

Zusammenfassung Die Customer-Dominant Logic begründet ein innovatives Konzept der
kundenorientierten Unternehmensführung–das sogenannte Kundendominante …

Customer-dominant market research is the systematic and continuous exploration,
processing, and interpretation of relevant information about the individual customer, their …