Digital transformation is radically impacting on society and market by disclosing unexpected
implications for scholars and practitioners. As enablers of a pervasive innovation process …

The label “phygital”(physical plus digital) has been proposed to describe how companies try
to engage customers due to the exploitation of smart technologies. Although used mainly by …

Phygital retail experiences connect physical and digital worlds together to create unique
experiences among customers. Despite the widespread uses and applications of phygital …

The preservation of cultural heritage is a basilar to support the feeling of identity and
community. In this context, cultural tourism emerges as an effective strategy that, when …

The irruption of digital technologies in social contexts and their integration in educa-tion has
led to new learning environments where the communication, interaction and access to …

Botanical Gardens are among the most visited touristic attractions, offering scientific,
educational, cultural and leisure activities to preserve and enhance heritage and …

The article presents reflections in the field of design for the Cultural Heritage within the
'phygital'scenario, in which the physical-analogical world converges and interacts with the …

The paper argues for the renewed relevance of time geography in tourism in light of the use
of mobile technologies and ubiquitous connectivity. The paper proposes the concept of …

This chapter discusses the relationship between inclusion and technological changes in the
context of territorial development in all of its dimensions (social, economic, sustainable, and …

Günümüzde internetin ve akıllı telefonların kullanımının yaygınlaşması ve arttırılmış gerçeklik
(AR), sanal gerçeklik (VR) ve radyo frekansı tanımlama sistemleri (RFID) gibi teknolojik …