Mobile advertising allows retailers, service providers, and manufacturers to provide
consumers with increasingly relevant offers. The success of such campaigns depends on an …

Sacrificial dilemmas, especially trolley problems, have rapidly become the most
recognizable scientific exemplars of moral situations; they are now a familiar part of the …

Recall of tourism experiences evokes pleasant affect tied to the trip, which leads to mood
and behavioral intentions. Based on experimental design with two studies, this research …

Customers increasingly rely on other consumers' reviews to make purchase decisions
online. New insights into the customer review phenomenon can be derived from studying …

Key personal inputs to decision making reside in expectations about whether a purchase or
nonpurchase will make one feel better. Integrating several theoretical approaches, this …

Fear causes fleeing and thereby saves lives: this exemplifies a popular and common sense
but increasingly untenable view that the direct causation of behavior is the primary function …

The gamble has been to decision research what the fruit fly has been to biology–a vehicle
for examining fundamental processes with presumably important implications outside the …

In this era of increasing obesity and increasing threats of legislation and regulation of food
marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims …

How do moods influence one's preference for foods? By introducing the role of enjoyment-
versus health-oriented benefits of foods in the mood and food consumption relationship, this …

In the intervening years since publication of the chapter “A ect and Consumer
Behavior”(Cohen & Areni, 1991) in the Handbook of Consumer Behavior (Kassarjian & …