Modern bir spor dalı olarak elektronik spor, teknolojiyi ilgi ile takip eden genç kitlelere
ulaşmak için önemli bir platform haline gelmiştir. Markalar bu kitle ile iletişime geçmek için …

Bu araştırma ulusal ve uluslararası alanda büyük sponsorluklar yapan Türk Hava Yolları
AO'nın spor sponsorluğu yapmasındaki amaçlar, sponsorluk tercihleri ve etki ölçümleriyle …

The purpose of this study is to investigate the effect of sponsorship announcements on the
returns of sponsee stocks by using event study methodology. The study sample includes 25 …

Sponsorship of events is a popular strategic communication tool which helps managers to
exploit the equity of their brands. Based on the results of empirical research, this paper …

This study is aimed to form a conceptual structure to a multiple activity sponsorship. Multiple
sponsorship is the sponsorship of several brands for an event. This paper claims that …

As a result of this study, it has been concluded that Turkish Airlines Co. is sponsoring sport
for marketing and acting according to sponsorship strategies in its preferences and sport …

Özet Bu araştırmanın amacı spor sponsorluğu anlaşmalarının verimliliğini ölçebilecek bir
karar destek modeli ortaya koymaktır. Önerilen model sadece sponsorluk verimliliğini …

Objective: This study was conducted to investigate the relationship between urinary
incontinence prevalence and quality of life in university students. Method: 487 university …