Investigating the influence of artificial intelligence on business value in the digital era of strategy: A literature review

NA Perifanis, F Kitsios - Information, 2023 - mdpi.com
For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

Artificial intelligence in interactive marketing: a conceptual framework and research agenda

JW Peltier, AJ Dahl, JA Schibrowsky - Journal of Research in …, 2024 - emerald.com
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

[HTML][HTML] Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era

JR Saura, D Ribeiro-Soriano, PZ Saldaña - Journal of Business Research, 2022 - Elsevier
The boost in the use and development of technology, spurred by COVID-19 pandemic and
its consequences, has sped up the adoption of new technologies and digital platforms in …

Artificial intelligence and business strategy towards digital transformation: A research agenda

F Kitsios, M Kamariotou - Sustainability, 2021 - mdpi.com
In the past decade, current literature and businesses have drawn attention to Artificial
Intelligence (AI) tools and in particular to the advances in machine learning techniques …

[HTML][HTML] Unlocking the potential of quality as a core marketing strategy in remanufactured circular products: A machine learning enabled multi-theoretical perspective

K Govindan - International Journal of Production Economics, 2024 - Elsevier
Remanufacturing processes are inevitably associated with sustainable development. To
unleash the potential of remanufacturing for circular economy transition, practitioners have …

Intelligent purchasing: How artificial intelligence can redefine the purchasing function

O Allal-Chérif, V Simón-Moya, ACC Ballester - Journal of Business …, 2021 - Elsevier
Artificial intelligence (AI) can affect all of a company's functions, not least the purchasing
department. In addition to automating and optimizing existing processes, AI opens up new …

Artificial intelligence techniques in finance and financial markets: a survey of the literature

C Milana, A Ashta - Strategic Change, 2021 - Wiley Online Library
Both academic and nonacademic literature is evolving following the oscillating development
of artificial intelligence (AI) and computing power's evolution in their application to finance …

Industry-4.0-Enabled digital transformation: prospects, instruments, challenges, and implications for business strategies

MZ Yaqub, A Alsabban - Sustainability, 2023 - mdpi.com
Digital transformation, which significantly impacts our personal, social, and economic
spheres of life, is regarded by many as the most significant development of recent decades …

Artificial intelligence, machine learning, and deep learning for advanced business strategies: a review

NL Rane, M Paramesha, SP Choudhary… - Partners Universal …, 2024 - puiij.com
This study thoroughly analyses how artificial intelligence (AI), machine learning (ML), and
deep learning (DL) impact the development and improvement of business strategies. It …

[HTML][HTML] Turning the blackbox into a glassbox: An explainable machine learning approach for understanding hospitality customer

R Sharma, A Kumar, C Chuah - International Journal of Information …, 2021 - Elsevier
Travel and hospitality industry are adopting high end technology to reach out their
customers. New levels of disruption are being introduced using Artificial Intelligence and …