This study concentrates on exploring the 'logic'of modern universities in China-a working
concept that promotes a more in-depth discourse on the implicit illustrations of the 'logic'of …

This study focuses on the role of visual resources in constructing the brand identity of
Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI) …

This article investigates the discursive construction of international students on Australian
and Chinese university webpages that are directed at international students. The …

International education is impacted by multiple discourses, in particular the discourse of
university as an educational institution responsible for producing and curating knowledge for …

The 2010s witnessed unparalleled policymaking and development in international higher
education in China. Whilst research has shed light on the broader historical spectrum of …

This book helps readers to understand communication and society in contemporary China
through systematic analysis of multimodal discourse at the national, institutional, and …

This article discusses the possible ways in which visual research methodologies can be
extended and applied to study similarities and differences in higher education institutions …

Drawing on a transdisciplinary approach to critical discourse analysis, this paper looks at the
case of Chinese higher education to explore how neoliberal ideology is constituted …

The relationship between students and higher education is seen to have become
increasingly transactional. We approach the study of the student–HE relationship in a novel …

Applying a Multimodal Discourse Analysis framework, this study focuses on university
websites to explore how organizational legitimacy is constructed through discursive …