With the flagship success of m‐Pesa, financial services via mobile devices have become an
important tool to facilitate the financial inclusion of the previously unbanked population in …

Marketplace exchange occupies a central place in the lives of poor consumers and
entrepreneurs across the world. The subsistence marketplaces literature has systematically …

Twitter is being used by mobile wallet firms for customer acquisition, relationship
management, marketing and promotional purposes. This study examines service …

Transformation towards Financial technology makes possibilities throughout all areas of the
economy for growth. Emerging developing economies have seen a fast expansion of …

Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Mobile health (mHealth) apps have fundamentally changed the usage of smartphones in
people's daily lives. In this context, sleep apps, the most popular mHealth apps, can track …

This research note investigates the association between mobile payment adoption and
happiness. We employ the conditional mixed process model to address the selection bias …

Consumer well-being is a micromarketing concept that emphasizes on contributions of
marketing activities in social welfare. The major objective of the current study is to analyze …

Purpose Online offerings for transformative services create value for consumers, although
little research examines the process through which these services deliver this value. The …

Purpose Digital service innovations have enabled service market access, transforming
Africa. This paper aims to investigate individual and contextual drivers of experience value …