Purpose This study aims to explore the possibility that rewards and recognition may be
instrumental in improving both in-role and extra-role performances of retail sales associates …

Many people have switched to gardening as their new hobby during the COVID-19
pandemic, including Filipinos. With its increasing popularity, Filipinos called the new …

With the rapid growth of the internet and the high market potential of electronic commerce in
India, more and more companies engage their businesses online. The prosperity of e …

Purpose This study aims to design a facility network for the weavers to do direct business in
the Indian handloom industry by using tourists as potential customers. Design/methodology …

A thorough understanding of the college attributes influencing decision-making process is
important from the marketing perspective. The current study aims to explore factors …

Segmentation is a common and important task for most marketing departments. Besides,
other marketing decisions are influenced by market segmentation results. Benefit …

The onset of the global financial crisis is spurring customers to spend cautiously, thus
decreasing the average amount of money spent per shopping trip. A dip in the customer …

Retailing is the most active and attractive sector of the last decade. However, there has been
a dismal performance by many domestic and global players because of the Westernised …

The food retailing landscape is changing dramatically. India is the ninth-largest retail market
in the world. It is expected to grow further in the coming years. At present, organised retailing …

Food purchase behavior of consumers in the state of Punjab has significantly changed due
to an increase in the per capita disposable income, higher penetration of media …