Immersive technologies and consumer behavior: A systematic review of two decades of research
Immersive technologies, including augmented reality (AR), virtual reality (VR), mixed reality
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …
A systematic literature review of store atmosphere in alternative retail commerce channels
I Krasonikolakis, D Vrontis - Journal of Business Research, 2022 - Elsevier
The importance of store atmospherics on consumers' shopping behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …
studied since the 1970s. Over the years, and with the development of technology, store …
Exploring the role of personality, trust, and privacy in customer experience performance during voice shopping: Evidence from SEM and fuzzy set qualitative …
Voice shopping is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …
Role of cognitive absorption in building user trust and experience
J Balakrishnan, YK Dwivedi - Psychology & Marketing, 2021 - Wiley Online Library
The growth of artificial intelligence (AI) and its applications in business has proliferated in
recent years. Businesses have started adopting various technology practices relevant to …
recent years. Businesses have started adopting various technology practices relevant to …
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework
This paper examines the key drivers of mobile marketing adoption intention by South African
SMEs using a multi-perspective framework that combines elements in the technological …
SMEs using a multi-perspective framework that combines elements in the technological …
Gamification in the workplace: The central role of the aesthetic experience
Although gamification in the workplace is burgeoning, organizations frequently have
difficulty sustaining user engagement with a gamified information system (IS). The focus of …
difficulty sustaining user engagement with a gamified information system (IS). The focus of …
Digitalization adoption for digital economy: an examination of Malaysian small medium-sized enterprises through the technology–organization–environment …
Purpose This research is set to assess the achievement of digital economy through
digitalization adoption (DA) among Small Medium-sized Enterprises (SMEs). For more …
digitalization adoption (DA) among Small Medium-sized Enterprises (SMEs). For more …
A Comparison of learning gains when using a 2D simulation tool versus a 3D virtual world: An experiment to find the right representation involving the Marginal Value …
D Richards, M Taylor - Computers & Education, 2015 - Elsevier
The use of three-dimensional Virtual Worlds in the classroom offers the promise of engaging
and authentic learning experiences. Given the effort and investment involved in the creation …
and authentic learning experiences. Given the effort and investment involved in the creation …
[HTML][HTML] The influence of image interactivity upon user engagement when using mobile touch screens
Touch screens are a key component of consumer mobile devices such as smartphones and
tablets, as well as an increasingly common self-service component of information retrieval …
tablets, as well as an increasingly common self-service component of information retrieval …
An examination of retail website design and conversion rate
Retailers and manufacturers widely use Internet retailing as part of a multichannel promotion
and distribution strategy. The rate at which site visitors convert to customers is low for online …
and distribution strategy. The rate at which site visitors convert to customers is low for online …