Purpose This study, a systematic review, focuses on the internationalisation of small and
medium-sized enterprises (SMEs) originating in developing countries. It critically analyses …

Purpose The purpose of this paper is to provide a systematic review of the substantial and
growing body of emerging market (EM) research. Through assessing the literature an …

Purpose This study aims to increase understanding of factors influencing the international
marketing (IM) strategy of products from emerging markets (EMs) to international markets …

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is
known about how healthcare providers operationalize. This article analyzes how healthcare …

The research examines the suitability of relationship marketing paradigms to emerging
markets (EMs) through the lens of communication, relationship benefits and commitment …

Purpose International Journal of Emerging Markets (IJoEM) is a leading journal that
publishes high-quality research focused on emerging markets. In 2020, IJoEM celebrated its …

Research that links boards in general and interlocks in particular with internationalization
activities of emerging market multinationals (EMNEs) has recently garnered significant …

Faced with persistently slow economic growth at home, and the progressive saturation of
their traditional foreign markets, an increasing number of SMEs from Western countries are …

The purpose of this article is to analyse and propose the impact of emerging markets on
existing diversified firm practices. Moreover, this paper seeks to identify the sustainability …

Gender roles have evolved with time; however, males often demonstrate aggressive and risk-
prone behaviours. Both genders show different attitudes towards objects and situations due …