Personalized mobile marketing strategies
The prevalence of mobile usage data has provided unprecedented insights into customer
hyper-context information and brings ample opportunities for practitioners to design more …
hyper-context information and brings ample opportunities for practitioners to design more …
User-oriented virtual mobile network resource management for vehicle communications
Currently, advanced communications and networks greatly enhance user experiences and
have a major impact on all aspects of people's lifestyles in terms of work, society, and the …
have a major impact on all aspects of people's lifestyles in terms of work, society, and the …
How to achieve ethical persuasive design: A review and theoretical propositions for information systems
Persuasive system design (PSD) is an umbrella term for designs in information systems (IS)
that can influence people's attitude, behavior, or decision making for better or for worse. On …
that can influence people's attitude, behavior, or decision making for better or for worse. On …
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
TikTok represents a new form of marketing communication technology due to its features
and attributes. However, despite its ability to share brands' viral content, scant research has …
and attributes. However, despite its ability to share brands' viral content, scant research has …
Anthropomorphic response: Understanding interactions between humans and artificial intelligence agents
J Kim, I Im - Computers in Human Behavior, 2023 - Elsevier
This study of anthropomorphic response to artificial intelligence begins with an extensive
review of the literature and an identification of conceptual distinctions between …
review of the literature and an identification of conceptual distinctions between …
The impact of scarcity on consumers' impulse buying based on the SOR theory
Purpose The global COVID-19 pandemic impacted the healthcare systems of every nation.
The scarcity of medical protective equipment led to impulse buying at the early stages of the …
The scarcity of medical protective equipment led to impulse buying at the early stages of the …
The influences of virtual reality shopping characteristics on consumers' impulse buying behavior
With the rapid development of virtual reality (VR) hardware devices and virtual technologies,
VR applications in retailing are increasingly becoming an inevitable trend of future …
VR applications in retailing are increasingly becoming an inevitable trend of future …
The moderating effect of social media use in impulsive buying of personal protective equipments during the COVID-19 pandemic
The global economy, public health, and markets are now being greatly affected by the
spread of COVID-19. Indonesia is one of the countries affected. These effects cause fear …
spread of COVID-19. Indonesia is one of the countries affected. These effects cause fear …
A dual-identity perspective of obsessive online social gaming
Obsessive online social gaming has become a worldwide societal challenge that deserves
more scholarly investigation. However, this issue has not received much attention in the …
more scholarly investigation. However, this issue has not received much attention in the …
Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents
This paper examines whether augmented reality-based recommendation agents (AR-RAs)
in brick-and-mortar stores can inspire users to consider sustainability in their shopping …
in brick-and-mortar stores can inspire users to consider sustainability in their shopping …