The purpose of this paper is to analyze the role of affective factors on brand resonance in the
context of a destination brand. Keller's brand resonance model (Keller, 2013) was used to …

The primary purpose of the study is to examine the role of perceived risk in the tourism
destination attributes and destination image relationship and to find what type of risks are …

Although the decision to invest in MICE tourism is tentatively multifactorial, it has been also
addressed as being regionally diverse. Thus, this study examines the perspectives of the …

Aims: This paper aims at investigating the effects of customer relationship management in
terms of tourist attractions and facilities, outlets (F&B), and front office services on tourist …

Business tourism is a vital element of the global tourism economy. Its importance has not,
however, been matched by research attention by tourism scholars, including geographers …

Due to the continuous and rapid expansion of conference tourism and its paramount role in
the economic growth of the host countries like Jordan, this study comes to track the …

Tourism destinations' in Africa continue to experience stereotypes, prejudice and negative
images. These are further amplified and reinforced by international media. International …

Conference tourism as part of MICE tourism has attracted a growing international literature. It
is argued existing scholarship is overwhelmingly 'present-minded'and that historical issues …

This study aims at exploring the impact of events on sustainable regional development. To
accomplish the aim of the study, the effects of event awareness, community involvement …

The purpose of this study is to examine several aspects of tourism in Suranadi Village,
namely the sociology of attributes, destination attributes, tourist loyalty, and tourist opinions …