As a consequence of globalisation, the marketing of places has grown in importance as
countries, regions and individual destinations compete with one another to attract …

Attracting foreign direct investments (FDI) constitutes one of the primary aims of the regions
and cities, globally. In the new internationalized environment, places are characterized by a …

As urbanization rapidly progresses, rural areas are being increasingly recognized as
havens for individuals seeking a slower pace of life. Despite the growing interest in slow …

One of the most interesting issues in the literature of urban studies, the last thirty years
especially,, concern the significance of city marketing procedure on high degree of city …

Son 20-30 yıldır yaşanan köklü değişimler pazarlama yaklaşımını şehirler için zorunluluk
haline getirmiştir. Ürünler gibi şehirlerin de pazarlanabileceği varsayımına dayanan şehir …

This article argues that many of those changes to the built environment brought about
through economic and cultural globalization have resulted in a blurring of national identities …

İstanbul, geçmişten günümüze bir dünya başkenti konumundadır. Tarih boyunca birçok
medeniyete ev sahipliği yapmış, üç büyük imparatorluğa başkentlik yapmıştır. Sahip olduğu …

The main purpose of the paper is to present the results of the process of identifying brand
identity distinguishing features of small towns in Poland as seen by local stakeholders. The …

Este estudo teve como objetivo explorar os antecedentes da lealdade dos turistas
internacionais ao Butão, baseando-se em dados primários gerados através da" Pesquisa …

This paper examines how elements of perceived city marketing mix influence residents' city
identification and city commitment. The study also tests the role of resident-city identification …