Abstract Mobile Live Streaming Shopping (MLSS) has become the most rapidly growing e-
commerce business. However, there is a dearth of theoretical concern on the MLSS platform …

Purpose This paper examines the moderating effects of online reviews on the relationship
between country image, product image, and purchase intention of products from two …

Due to the increasing ubiquity and acceptance of online shopping, social commerce
research has attracted the attention of many scholars, leading to an exponential growth of …

Specialisation, by seeking theoretically deeper explanations or more accurate predictions, is
common in the sciences. It typically involves splitting, where one model is further divided into …

The objective of study is to test the role of access to finance between environment friendly
technological adoption model for reshaping green consumer adoption pattern. For this, fuzzy …

With the burgeoning of the platform economy, the online-to-offline catering industry has
developed rapidly. However, the industry faces various challenges, such as fierce channel …

Purpose: This study is to explore how to enhance an organizational citizenship behavior
(OCB) for private companies, boosting their employees; performance. With OCB in place …

Although using public transport can effectively reduce carbon emissions, the percentage of
people using it is still very small. Meanwhile, population aging has been a global problem …

This study aims to investigate whether E-commerce Value Co-creation Ability can lead to the
performance excellence of MSMEs. MSMEs' performance advantages and benefits may be …

Many firms use mobile applications and mobile websites to increase their product sales.
However, little is known about how to optimize these channels for maximum sales. We …