The growing popularity of social networks and their easy acceptance of new users have the
unintended consequence of fostering an environment where anonymous users can act in …

This review article provides reflections on the state of the art of research in conjoint analysis—
where we came from, where we are, and some directions as to where we might go. We …

Although interest in spatial regression models has surged in recent years, a comprehensive,
up-to-date text on these approaches does not exist. Filling this void, Introduction to Spatial …

Social media applications—including collaborative projects, micro-blogs/blogs, content
communities, social networking sites, and virtual worlds—have become part of the standard …

In this article, we discuss the state of the art of models for customer engagement and the
problems that are inherent to calibrating and implementing these models. The authors first …

We present an analysis of a person-to-person recommendation network, consisting of 4
million people who made 16 million recommendations on half a million products. We …

Bayesian methods have become widespread in marketing literature. We review the essence
of the Bayesian approach and explain why it is particularly useful for marketing problems …

Social commerce is an emerging trend in which sellers are connected in online social
networks and sellers are individuals instead of firms. This article examines the economic …

The academic research on branding of consumer products and services is increasingly
considering the degree of connectedness between consumers and brands as a key issue of …

Online product ratings are widely available on the Internet and are known to influence
prospective buyers. An emerging literature has started to look at how ratings are generated …