[HTML][HTML] Can customer engagement in social media be used as a predictor of operating revenue in SMEs?
L Matosas-López - Journal of Open Innovation: Technology, Market, and …, 2024 - Elsevier
Only a few studies have analyzed the direct or material contributions of customer
engagement (CE) on social media. This is the first study that specifically examines the …
engagement (CE) on social media. This is the first study that specifically examines the …
Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media
J Cloarec, L Meyer‐Waarden… - Psychology & …, 2024 - Wiley Online Library
The rapid evolution of digital marketing underscores a critical tension between
personalization and privacy, exacerbated by advances in data technologies and artificial …
personalization and privacy, exacerbated by advances in data technologies and artificial …
When the bridge is not human: Algorithmic interference in forming social relationships through the manipulation of weak ties
PA Norberg, DR Horne - Journal of Consumer Affairs, 2024 - Wiley Online Library
In recent years, social media applications have grown in number and in user bases.
Recommendation algorithms on these platforms refer social others and related content to …
Recommendation algorithms on these platforms refer social others and related content to …
Characteristics and Method of Forming the User Information Portrait
T Hovorushchenko, D Medzatyi… - 2022 12th …, 2022 - ieeexplore.ieee.org
The purpose of this study is to select the characteristics that form the information portrait of
the user, as well as to develop a method of forming the information portrait of the user on the …
the user, as well as to develop a method of forming the information portrait of the user on the …
Marketing Principles for a Sustainable World: Transforming the foundation
AB Schneider - Breakthroughs in Sustainable Business Education, 2025 - taylorfrancis.com
As the business function intended to drive growth by developing, promoting, exchanging,
and distributing products, marketing has consequences for consumers, society, and the …
and distributing products, marketing has consequences for consumers, society, and the …
[PDF][PDF] Journal of Open Innovation: Technology, Market, and Complexity
L Matosas-López - researchgate.net
Only a few studies have analyzed the direct or material contributions of customer
engagement (CE) on social media. This is the first study that specifically examines the …
engagement (CE) on social media. This is the first study that specifically examines the …