Academic and practitioner interest in how market-based organizations can drive positive
social change (PSC) is steadily growing. This paper helps to recast how organizations relate …

Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …

The relationship between sport and the natural environment is bidirectional and critical to
the production of sport products, events, and experiences. Researchers have studied sport …

Professional team sports organizations (PTSOs) are highly influential in our society. They
can both positively and negatively shape the public discourse around responsible norms of …

Climate change presents a significant and growing challenge to the sport industry,
especially outdoor and winter sports. The authors present a conceptual framework that …

Social live streaming services (SLSSs) have recently been introduced as a new type of
synchronous social networking services for sport fans. Given the popularity of these …

There are numerous factors affecting online retail behavior, which are discovered in the last
two decades, but no previous study has compiled the scientific literature on social influence …

The use of celebrity as spokespeople for companies continues to be a popular method of
advertising. The reason behind the popularity of celebrity advertising is the advertiser's …

Model-Driven Engineering (MDE) promotes models as the primary artefacts in the software
development process, from which code for the final application is derived. Standard …

Research question This paper evaluates factors impacting corporate social responsibility
(CSR) campaigns' key performance indicators (KPIs) by extending the sport sustainability …