AY Yao, Y Bao - Journal of Global Fashion Marketing, 2024 - Taylor & Francis
Previously less notable behind the primary market, the pre-owned luxury market has grown rapidly during the past five years as luxury resale has become a new normal. This market …
D VIORENTINA, S SANTOSO - Expert Journal of …, 2023 - marketing.expertjournals.com
During the pandemic, smartphone sales in Indonesia increased, especially for companies that continued to innovate, emphasize product quality, and develop creative products. This …
Many durable goods firms use price promotion strategies and advertising simultaneously to impact consumer preferences among vertically differentiated product offerings. In this …
S Ruckelshausen, B Kamleitner - Understanding Collaborative …, 2024 - elgaronline.com
Handing down things that one no longer needs to family and friends might be one of the oldest forms of collaborative consumption. Hand-me-downs are “things… which have been …
MT Hawari, S Rustiadi - International Journal of Current Science Research …, 2022 - ijcsrr.org
Apple, as one of the major players in the global smartphone market, does not have a strong position in the market but there are unique patterns found in the iPhone market in Indonesia …
K Stolz - Sustainability and Consumer Behaviour, 2022 - mdpi.com
Global sales of second-hand luxury products are steadily increasing. To better understand key drivers for purchasing second-hand luxury products, a survey was conducted including …
EK Nosakhare, OV Chiedu, OB Osahon - publications.ujhrm.org.ng
The purpose of the study is to expand the frontier of knowledge on SMEs 'adoption of strategy, innovation in managing the changes in their business environment. Specifically …
This study aims to determine the effect of price, brand, quality and prestige, on purchasing decisions through purchase intention as an intervening variable. The type of research used …