Impact of the Perceived Congruence Between
K Oubdi, ZO Touhami - Artificial Intelligence, Big Data, IOT and …, 2024 - books.google.com
The improvement of advertising effectiveness is one of the issues that concerns not only
marketing researchers but also professionals in the sector. One of the important elements of …
marketing researchers but also professionals in the sector. One of the important elements of …
Impact of the Perceived Congruence Between the Dominant Color of the Ad Banner and the Message on Consumer Attitude Towards the Brand
K Oubdi, ZO Touhami - The International Workshop on Big Data and …, 2024 - Springer
The improvement of advertising effectiveness is one of the issues that concerns not only
marketing researchers but also professionals in the sector. One of the important elements of …
marketing researchers but also professionals in the sector. One of the important elements of …