The purpose of this article is to present a systematic review of the extensive research that
has been conducted on the conceptualization of perceived value. The major conclusions of …

Competitive advantage has been a perpetual area of research in strategic management in
different forms. Business strategies in organizations have been underpinned to the objective …

This study aimed to understand whether the increased use of digital technologies improves
innovation performance of firms. Previous studies reveal that the more the firms use digital …

A central question for information systems (IS) researchers and practitioners is if, and how,
big data can help attain a competitive advantage. To address this question, this study draws …

Covid-19 has had a significant impact on the disruption of the global economic sector,
including for startup businesses. This encourages entrepreneurs to carry out a continuous …

Innovation strategies in complementary product markets come with a dilemma: Platform
sponsors must concede third parties autonomy to innovate to make a platform successful …

Designing a business model is not a one-off process; adjustments are often required. To
create such adjustments and realize business model innovation, firms require the …

Marketing and technological capabilities are primary drivers of a firm's performance and thus
of central interest to managers. Yet the way in which these two capabilities align with …

This study focuses on how the interplay between a firm's absorptive capacity (ACAP), and its
technological and customer relationship capability contributes to its overall performance …

As mass customization programs are becoming ever more common among luxury brands,
this study seeks to identify the dimensions of consumers' perceived value gained and to …