According to the strength model, self-control is a finite resource that determines capacity for
effortful control over dominant responses and, once expended, leads to impaired self-control …

This article presents a typology of the different ways in which consumers resist advertising,
and the tactics that can be used to counter or avoid such resistance. It brings together …

Corporates often partner with social media influencers to bolster brand image after crises.
Although existing evidence suggests that influencers have largely positive effects on brands …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

The authors suggest that injunctive and descriptive social norms engage different
psychological response tendencies when made selectively salient. On the basis of …

Acting on a sudden urge to purchase something without a prior intention or plan to do so
and without considering its long-term effects is regarded as impulse buying behavior. The …

Considerable research demonstrates that the depletion of self-regulatory resources impairs
performance on subsequent tasks that demand these resources. The current research …

One important line of self-control research concerns the phenomenon known as ego-
depletion, the negative effect of performing a self-control task (Task 1) on performance on a …

Bringing the science of psychology to life! The 2nd Australasian edition of Psychology and
Life emphasises the science of psychology, with a special focus on applying that science to …

Ego-depletion, a psychological phenomenon in which participants are less able to engage
in self-control after prior exertion of self-control, has become widely popular in the scientific …