The extant review studies on the Base/bottom of the Pyramid (BoP) have paid inadequate
attention to the producer and entrepreneur roles of the poor. This review article exclusively …

This article provides a review of scholarly approaches to assessing the impact of certification
standards for sustainability. While we observe that some theoretical advances have afforded …

This research examines the influence of CEO versus brand communication on public
engagement and digital activism during the Russia–Ukraine war. Brand communication …

For several decades, the Journal of Public Policy & Marketing (JPP&M) has stimulated and
led debates with far-reaching implications for consumer well-being, global relationships …

The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are
uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that …

Following the outbreak of the war in Ukraine in February 2022, many global brands took a
stand on the crisis, which often elicited polarized consumer responses. This study explores …

The impact of the COVID‐19 pandemic on the overall well‐being of consumers is disastrous.
However, there is limited understanding of how the COVID‐19 situation affects consumer …

Communities are increasingly confronted with disasters that bring acute and chronic
challenges. Previous research highlights the importance of ad hoc marketing exchange …

Purpose This paper aims to empirically investigate the role of market-based transformative
service initiatives (TSIs) during the refugee crisis and shed light on how such TSIs increase …

Africa experiences one-third of all conflicts globally, resulting in the diminishment of human,
social, and economic well-being; high levels of insecurity; poverty; and disrupted marketing …