This study conceptualizes and tests a theoretical framework that investigates customers'
intention to engage in permission‐based mobile marketing communications with a firm in …

Marketing experts consider the mobile device as an extremely promising marketing tool as it
supports them to cope with their major challenge: getting time and attention from customers …

Advertising tries to find its place in the new consumer-centered paradigm for media
communication. Consumers no longer are a uniform group, passive and powerless. Mobile …

Mobile marketing is one of the fastest growing channels of marketing information. Mobile
terminal devices and mobile networks allow for mass personalisation of content transmitted …

Sažetak Mobile terminal devices and mobile networks enable mass customization for
individual customers, and pursuant to this, mobile marketing represents the last stage of …

This analysis reviews the factors that make mobile marketing communications a unique
media choice with tremendous potential for marketers. Given that media planning must be …

There has been a tremendous growth in the mobile telecommunication industry in India.
India has already crossed the 250 million users mark in February 2008. At the same time …

Mobile phone is a ubiquitous phenomenon creating new opportunities for marketers in from
of SMS advertising. But intrusiveness of this innovative medium is serious concern, here …

Özet Sosyal medya kullanımı son yıllarda önemli ölçüde artmıştır. Sosyal medyanın birincil
hedeflerinden biri, bireylerin iletişim kurmalarına ve ağlar oluşturmalarına izin vermektir …

Advertisers struggle to reach effectively and efficiently to their customers, continuously
seeking to influence them and simultaneously reduce the overall publicity costs. Business …